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Introducing The World of Wedgwood – An Exciting New Visitor Experience In The Heart Of Staffordshire

World of Wedgwood - Press Toolkit_finalNew for summer 2015 is an inspiring visitor experience, the World of Wedgwood.

Opening its doors to the public in mid-July, the experience is set in 240 acres of Staffordshire countryside, and combines an array of engaging attractions that bring to life Wedgwood’s 250 years’ heritage in the British ceramics industry. Visitors can enjoy factory tours, hands-on ceramic making, the Wedgwood Museum, stunning design installations, Flagship Store, the Wedgwood Tea Room and children’s play areas in beautiful landscaped grounds.

See how it’s made at the Wedgwood Factory Tour and Design Studios

To see some of the best craftsmen and women in the ceramics industry throwing, glazing and decorating, the new interactive Wedgwood Factory Tour is a must. Visitors are invited to follow the journey of Wedgwood’s iconic products from the potter’s wheel to the decorating studio.

The World of Wedgwood Design Studio offers a walk-through interactive experience that brings to life the brand’s unique approach to design. Visitors can learn more about how Wedgwood designers combine traditional methods and the most modern technology to create their iconic pieces – from the initial concept through to the finished product.

Get hands-on in the Decorating and Master Craft Studios

Visitors looking to make their own work of art are invited to do so in the World of Wedgwood Decorating Studio. A fun and hands-on experience designed to appeal to all ages, simply choose a teapot, mug, plate or picture frame and decorate using paint, digital printing and illustration techniques to create a treasured keepsake of your visit or unique gift for friends and family.

To try your hand at throwing a pot, visit the Master Craft Studio, where Wedgwood’s experts will show guests how to create beautifully-crafted pieces using traditional methods including ‘throwing’ clay on the pottery wheel and decorative ornamenting. Wedgwood’s iconic jasperware clay is used during these sessions – a porcelain invented by Josiah Wedgwood himself and famed for its distinctive smooth texture, matte finish and variety of colours which can be seen in the prestigious Jasperware Collection. 

Step back in time at the Wedgwood Museum

Enjoy one of the finest ceramics collections in the world with a visit to the award-winning Wedgwood Museum. Home to the Wedgwood Collection, one of the most important industrial and ceramics archives in the world, displaying over 3000 artefacts, visitors are invited to browse the exhibits dating back to 1759 when Josiah Wedgwood founded the company.

The Collection was at risk of being split up and sold on the open market, but was saved following a successful public fundraising campaign led by the Art Fund, who gifted it to the V&A. The Collection has been loaned to the Wedgwood Museum by the V&A allowing visitors to discover the story of the Wedgwood family and ground-breaking changes in ceramic design and production techniques in its natural home. A series of dynamic events and guest exhibitions will feature throughout the year.

Wedgwood Design Worlds installation

For design enthusiasts looking for inspiration, the Wedgwood Design Worlds won’t disappoint. A unique gallery experience created by renowned interior designer and Wedgwood design consultant, Jo Sampson, the stunning installations explore the essence of 250 years of Wedgwood’s design heritage in an engaging and thought provoking display. Each of the four unique spaces – Expressive, Shape and Texture, Prestige and Floral – are beautifully designed to bring to life the concepts behind Wedgwood’s ceramics collections and provide a visual and sensory feast. 

Flagship Wedgwood Tea Room, Tea Bar and Dining Hall facilities

Visitors to the World of Wedgwood will be spoilt for choice when it comes to dining with an array of facilities to suit all appetites. Be one of the first to experience the UK’s first Wedgwood Tea Room – a premium and quintessentially English all-day dining experience – and choose from over 50 blends of the finest Wedgwood tea. The Wedgwood Tea Bar is the perfect location for a relaxed and informal refreshment and light bite, while families will enjoy the social and engaging atmosphere of The Dining Hall, a modern and contemporary take on the original Barlaston workers’ canteen.

Free access to Estate Walks and Children’s Play

Families are invited to explore 240 acres of the Estate’s stunning landscaped grounds for free, with an array of woodland walks to choose from. The pottery-themed outdoor play area, designed by wickerwork artist Tom Hare, features giant installations including a teapot and Portland Vase, whilst the Fairyland Lustre-themed indoor play area promises to appeal to children of all ages.

Exclusive concept collections

Visitors looking to take a piece of Wedgwood home will be spoilt for choice at the Flagship Store – the definitive Wedgwood retail experience featuring the largest selection of Wedgwood products in the world. Meanwhile, the Factory Outlet offers a wide range of fantastically priced end-of-line and exclusive factory pieces.

Tickets & Parking

Visitors can choose from a range of ticket options including:

  • The World of Wedgwood full day ticket – from just £15 for adults, with family tickets available at £30
  • The Factory Tour – from just £10 for adults, including an optional guided tour
  • The Wedgwood Museum – from just £7 for adults, Art Fund members go free. Guided tours available
  • The Master Craft and Decorating Studios are free to enter. Prices to create and decorate pieces start from just £10

Group and family discounts available

Over 200 free car parking spaces are available

Opening times are: Monday to Friday 10am – 5pm, Saturday and Sunday 10am – 4pm

For more information or to book your visit please visit www.worldofwedgwood.com, call 01782 282 986 or email bookings@worldofwedgwood.com

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